At the beginning of 2025, it seemed like a good time to “plant a marker” illustrating the vibe of the team. Luke Speaks (Speaks Imagery) seemed the perfect guy to do the job, as he (and his brother) were on the Hammers in year 2 of the organization. Who better to see the team both from the inside and the outside…with an artistic eye and creative storytelling?
Luke finished the “mini-documentary” in October, and we premiered the piece to the team during the last time trial of the year at the McElroy home. It was received with enthusiastic applause and generally rave reviews. A big success for the the team and the concept at large.